DOHA, Qatar – 27 July 2026 – QNB Group, a leading financial institution in the Middle East and Africa, has announced the opening of its newest dedicated QNB First premium branch in Msheireb Downtown Doha.
Following the highly successful launches of its Lagoona Mall and Al Sadd locations, this latest addition marks the third QNB branch entirely exclusive to QNB First customers. The expansion reinforces the Group’s strategy to build a distinct network of premium hubs situated in Qatar’s most prestigious lifestyle and business destinations.
Located in the heart of the world’s first sustainable downtown regeneration project, the Msheireb branch is thoughtfully designed to mirror the district’s "smart city" ethos. It represents a convergence of cutting-edge banking technology and unparalleled luxury, offering affluent clients a digitally seamless yet highly personalised environment.
The Msheireb location offers a holistic value proposition. Rather than standard banking, the branch serves as an exclusive financial ecosystem offering advanced wealth and investment guidance from dedicated Senior Relationship Managers, priority private banking in a highly discreet setting, and seamless access to QNB First's signature global lifestyle privileges.
Mr. Adel Al-Malki, Senior Executive Vice President of Group Retail Banking at QNB Group, said: “Msheireb Downtown Doha is a global symbol of innovation, sustainability, and the modern Qatari lifestyle, making it the natural home for our newest QNB First branch. As our third fully dedicated premium space, this opening reflects our commitment to evolving alongside our affluent clients. We are moving beyond traditional transactions to deliver a sophisticated, smart-enabled financial experience that perfectly aligns with the ambitions of the QNB First community.”
The soft opening on 12 July will welcome QNB First members to experience the new benchmark in affluent banking firsthand.
About QNB Group
QNB Group is a leading financial institution in the Middle East and Africa, operating a diversified international banking platform across more than 28 countries and serving millions of customers worldwide. With a strong foundation in Qatar and the GCC, the Group supports corporates, institutions, and individuals through an extensive global network.